We publish an ongoing series of articles on various topics related to web statistics and website management.
The articles cover a range of topics, all to do with website management. The reason for publishing the papers is to answer general questions and requests for advice that we receive.
The topics are practical in nature, and the articles meant to provide concrete suggestions. Our goal is to offer advice for managing websites and understanding the nuts & bolts of the internet.
If you would like to see an article on a particular subject that is not covered here, please send us a suggestion.
Online advertising strategies
Last Updated: Friday, November 12, 2010 - 16:35
Article Abstract:
Step-by-step guide for taking PPC campaigns online
It's 10pm - Do you know where your ads are?
Get the most from PPC search engine vendors
Website Market Position
Last Updated: Friday, November 12, 2010 - 16:23
Article Abstract:
The goal of this article is to stimulate growth and change on your website.
Website Market Worksheet
Last Updated: Friday, November 12, 2010 - 16:19
Article Abstract:
A worksheet for planning traffic growth
Creating web traffic growth
Last Updated: Friday, November 12, 2010 - 14:58
Article Abstract:
Given a constant environment, website traffic will remain unchanged unless you take action.
How to Buy Traffic
Last Updated: Friday, November 12, 2010 - 16:48
Article Abstract:
First part of 3-part series. How to buy traffic with a newsletter purchase.
Buying Traffic - PPC Ad campaigns
Last Updated: Tuesday, October 12, 2010 - 18:54
Article Abstract:
Part 2 of a 3-part article on lead generation and how to buy traffic. We discuss 3 ways of getting traffic directly to our site, and share our findings here.
Buying Traffic - Bulk Clicks
Last Updated: Friday, November 12, 2010 - 16:42
Article Abstract:
User's Guide to Buying Traffic - Purchase of Bulk Clicks
Choosing Search Terms
Last Updated: Thursday, January 27, 2011 - 11:39
Article Abstract:
In this article you will find information about:
Search Terms and Best Strategies for Choosing Terms and Keywords
The importance of choosing the right search terms & keywords
How to choose search terms
The role of words & language in your website
Search terms and Search Engine Optimization (SEO)
Improving your traffic by choosing the right terms
Paying for keywords & search terms
Opentracker Search Term tracking
Tracking individuals by search term with Opentracker
Search term pay-per-click (PPC) & ad campaign management
Bounce Rate and Click-through Rate
Last Updated: Monday, January 10, 2011 - 17:25
Article Abstract:
What is Bounce Rate and how to use it.
Web Metrics 101
Last Updated: Saturday, May 7, 2011 - 16:35
Article Abstract:
Introduction to terminology and basic applications of web metrics, web analytics and website statistics.
Hits or pageviews?
Last Updated: Thursday, December 2, 2010 - 13:33
Article Abstract:
Article outlining the differences between hits, visitors, visits, and page views
Clickstream or clickpath analysis
Last Updated: Friday, January 14, 2011 - 01:55
Article Abstract:
A discussion and technical definitions of Clickstream? analysis
Tracking vs log analyzers
Last Updated: Monday, January 10, 2011 - 19:56
Article Abstract:
An article on the differences between tracking unique visitors and log analyzers
Definition & Differences Between Hit, Page, and Web Counters
Last Updated: Sunday, February 20, 2011 - 16:09
Article Abstract:
Outline of the differences between hit, page, and web counters.
Third-Party Cookies vs First-Party Cookies
Last Updated: Thursday, December 2, 2010 - 13:38
Article Abstract:
Definition and technical overview of cookies, including explanation and differentiation between first-party and third-party cookies.
Improve Google ranking and PageRank
Last Updated: Monday, November 1, 2010 - 19:04
Article Abstract:
We are currently working to update this article.
Search Engine Optimization
Last Updated: Friday, November 12, 2010 - 16:43
Article Abstract:
How-to and techniques for SEO site optimization
Using Statistics for Website Management
Last Updated: Friday, November 12, 2010 - 16:14
Article Abstract:
We wrote this article in response to a question about how to get the most out of an Opentracker 4 week trial.
Traffic Conversion: Return on Investment (ROI)
Last Updated: Friday, November 12, 2010 - 13:30
Article Abstract:
What is a conversion rate and how to improve it
Building Online Community
Last Updated: Thursday, October 28, 2010 - 16:46
Article Abstract:
A How-to Guide: Using webstats to build online community
Making stats work for you
Last Updated: Friday, November 12, 2010 - 16:34
Article Abstract:
Take-home message: generate traffic, see visitor? behavior, respond with improvement. Work flow: 1) Benchmark your stats, 2) implement change, 3) compare traffic over time
Pay-per-click (PPC) advertising and campaign management
Last Updated: Monday, November 1, 2010 - 18:54
Article Abstract:
Overview of Pay-per-click (PPC) advertising and campaigns
Online Privacy Issues
Last Updated: Friday, November 12, 2010 - 16:40
Article Abstract:
Online Privacy and collecting personal data: an overview of javascript clickstream data collection.
How to write a website Privacy Policy
Last Updated: Friday, November 12, 2010 - 16:31
Article Abstract:
How to Write an Online Privacy Policy for your Website
w3.org and p3p standard privacy policies
Last Updated: Friday, November 12, 2010 - 16:46
Article Abstract:
Summarized overview
In this article you will find information about:
how IE accepts / rejects cookies of sites you visit
p3p Standard Privacy Policies
Why do I need a website tracker?
Last Updated: Friday, November 12, 2010 - 16:29
Article Abstract:
The most important reason to install a tracker on your website is so that you do not have to guess what is happening on your site and how your visitors behave.
10 Tips To Get Through Tough Financial Times
Last Updated: Wednesday, October 20, 2010 - 13:48
Article Abstract:
In the land of the blind the one-eyed man is king
You've Got Data - PPC Search Terms
Last Updated: Thursday, October 28, 2010 - 16:49
Article Abstract:
In this article we focus on the importance of updating your PPC campaigns on a regular basis. This is one way to remain competitive on the internet. Your search term data is very useful for this.
You may also find this article on Choosing Search Terms interesting.
Drop in traffic conversion
Last Updated: Wednesday, October 27, 2010 - 12:52
Article Abstract:
Usability study: decrease in website traffic conversion
Paid Adwords & free Google traffic
Last Updated: Monday, November 1, 2010 - 22:07
Article Abstract:
How to tell paid Google Adwords traffic apart from free Google organic traffic
Scalable Analytics; High Traffic Website Measurement
Last Updated: Sunday, March 13, 2011 - 17:57
Article Abstract:
Cloud-driven technology with a case study
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